An engagement model built around three coordinated functions.
U.S Direct E-commerce U.K Limited operates as an e-commerce agency under UK SIC code 62020. This page explains how our service functions relate to one another.
An agency, not a store owner.
As classified under SIC code 62020, our business operates as an information technology consultancy rather than a retailer in its own right. This shapes how we invest: into design capability, marketing expertise and platform reliability rather than inventory or premises.
How a project becomes a growing store.
A client engages us, the store is scoped and designed by our build function, payment and platform systems are configured, and the store launches with our growth function driving traffic and conversion from day one. Client support remains available throughout.
What we prioritise as we grow.
Process consistency
Standardised procedures across build and growth work.
Platform reliability
Systems built to remain stable as traffic and volume change.
Responsible data handling
Data practices aligned with UK data protection law.
How responsibilities are divided.
Design & Build
Owns the store itself, from platform choice through to a launch-ready build.
Growth
Owns traffic, conversion and campaign performance before, during and after launch.
Platform
Owns system reliability, payment processing and data protection practice.
Read more in our Knowledge Center.
Guides and articles that go deeper into how we design, build and grow online stores.